Because we've worked in-house: that means we know what it's like and we already have a good idea of the kind of support you will need. More importantly, it means we also know what kind of support you don't need.
Because of our ethos: We believe we're here to make your life easier so we aim to learn your business so we can act on your behalf as instinctively and intuitively as a member of in-house staff. The only difference between us and an in-house marketing manager should be the phone number.
Because of our principles: which are a) to avoid mumbo jumbo and jargon in marketing and b) to be
the sort of consultant contacts who work in-house tell us they would like to hire but can never find.
can Light Work do for you?
little or as much as you like - from writing a single press release
to devising and implementing a
nationwide marketing campaign. Below is a list of the areas where
we can help. To find out more, please contact us.
We can give your company a visual and verbal image overhaul and
help you to present the corporate "personality" you
desire to your staff, your customers and the general public.
Anything a head of marketing would do for you in house, we can
do for you on a consultancy basis. For
example, we can help you cover for staff absent on long term sick
leave or maternity leave.
The way your company expresses itself in writing is crucial. We
have a wealth of experience writing publicity material; from corporate
brochures to staff and customer newsletters, direct mail shots,
advertising and poster copy, product instructions and sales literature
in a clear, consistent and appropriate style.
Not every technology company is addressing a small and specialised
market. In all likelihood, those acronyms and technical terms
you are used to using every day mean little or nothing to your
customers. We are good at grasping technological concepts and
explaining them in intelligent "layman's terms" to non-technically
minded decision makers.
Targeting and planning your press campaigns, writing and issuing
press releases and creating news stories about your organisation.
We can also subscribe to a cuttings service on your behalf so
you can evaluate the results and arrange a press launch for your
new products or services.
Writing or updating the content of your website and keeping it
up to date on a regular basis.
Why not draw on our experience? If you are looking for a fresh
approach we can attend a "brainstorming" session at
your premises or you can contract us to act as advisers.
Building or revitalising your corporate identity and company logo.
We can design, or redesign, your corporate brochure, promotional
literature, sales material, exhibition stands, even vehicle liveries.
We can target and approach suitable partners on your behalf as
well as developing and implementing partnership marketing schemes.
- Web design
We can design you a new website, evaluate or update your current
At busy times when you wish you could replicate a double why not
contract one in.
We can - and do - provide many of these services on contract to other agencies.
Light Work Marketing has carried out projects in a wide range of market sectors for a wide range of organisations:
Community and Local Government:
City of Ely Council
Ely Eye Community Magazine
City of Ely Community College
Ely Schools Partnership
East of England Development Agency
Internet Services/Web Design:
Property Care Solutions
Staff Coaching, Outplacement and Change Management:
Blazefield Holdings Ltd/Keighley & District Travel Ltd
If you would
like to speak to people who have worked with us before and ask them
why they would recommend us please feel free to contact one of our
referees. They are happy to answer your questions and endorse our
work. To send
them an e-mail, click on "contact".