Why Light Work?

Because we've worked in-house: that means we know what it's like and we already have a good idea of the kind of support you will need. More importantly, it means we also know what kind of support you don't need.

Because of our ethos: We believe we're here to make your life easier so we aim to learn your business so we can act on your behalf as instinctively and intuitively as a member of in-house staff. The only difference between us and an in-house marketing manager should be the phone number.

Because of our principles: which are a) to avoid mumbo jumbo and jargon in marketing and b) to be the sort of consultant contacts who work in-house tell us they would like to hire but can never find.

What can Light Work do for you?

As little or as much as you like - from writing a single press release to devising and implementing a nationwide marketing campaign. Below is a list of the areas where we can help. To find out more, please contact us.

• Branding
  We can give your company a visual and verbal image overhaul and help you to present the corporate "personality" you desire to your staff, your customers and the general public.
  
  
• Project management
  Anything a head of marketing would do for you in house, we can do for you on a consultancy basis. For example, we can help you cover for staff absent on long term sick leave or maternity leave.
  
  
• Copywriting
  The way your company expresses itself in writing is crucial. We have a wealth of experience writing publicity material; from corporate brochures to staff and customer newsletters, direct mail shots, advertising and poster copy, product instructions and sales literature in a clear, consistent and appropriate style.
  
  
• Technical jargon "translation"
  Not every technology company is addressing a small and specialised market. In all likelihood, those acronyms and technical terms you are used to using every day mean little or nothing to your customers. We are good at grasping technological concepts and explaining them in intelligent "layman's terms" to non-technically minded decision makers.
  
  
• Public relations
  Targeting and planning your press campaigns, writing and issuing press releases and creating news stories about your organisation. We can also subscribe to a cuttings service on your behalf so you can evaluate the results and arrange a press launch for your new products or services.
  
  
• Website content
  Writing or updating the content of your website and keeping it up to date on a regular basis.
  
  
• General advice
  Why not draw on our experience? If you are looking for a fresh approach we can attend a "brainstorming" session at your premises or you can contract us to act as advisers.
  
  
• Image creation
  Building or revitalising your corporate identity and company logo.
  
  
• Design services
  We can design, or redesign, your corporate brochure, promotional literature, sales material, exhibition stands, even vehicle liveries.
  
  
• Partnership marketing
  We can target and approach suitable partners on your behalf as well as developing and implementing partnership marketing schemes.
  
  
• Web design
  We can design you a new website, evaluate or update your current design.
  
  
• Cloning
  At busy times when you wish you could replicate a double why not contract one in.
  
  
• Sub-contracting
  We can - and do - provide many of these services on contract to other agencies.

Previous work

Light Work Marketing has carried out projects in a wide range of market sectors for a wide range of organisations:

Community and Local Government:
City of Ely Council
Ely Eye Community Magazine
Education:
City of Ely Community College
Ely Schools Partnership
Government:
East of England Development Agency
Internet Services/Web Design:
Goblinfactory
Netflare
Property Services:
Property Care Solutions
Staff Coaching, Outplacement and Change Management:
MCA Associates
Workwise Ely
Technology:
Cordic Ltd
Transport:
Blazefield Holdings Ltd/Keighley & District Travel Ltd

Testimonials

If you would like to speak to people who have worked with us before and ask them why they would recommend us please feel free to contact one of our referees. They are happy to answer your questions and endorse our work. To send them an e-mail, click on "contact".